Amazon to acquire iRobot in $1.7B all-cash deal – TechCrunch

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TechCrunch Top 3

  • Double “ring” ceremony: Amazon and iRobot took their relationship to the next level today when they announced their marriage, Brian Report. The robot vacuum’s map of your home now has a whole new meaning.
  • double layoffs: Natasha M Notice the trend of layoffs at startups—some companies make multiple announcements in a row—and get to work. She outlines what that means and why it’s disturbing.
  • Double the entertainment: Pairing is also happening in the streaming world. Fans of HBO Max and Discovery+ can cheer for the merging of these services into one sometime next year, Ivan wrote.

Startups and VCs

  • spark interest in electricity: Beacon Power has secured new funding to improve electricity access in sub-Saharan African cities, Tag wrote.
  • make up: Internet privacy firm DuckDuckGo and Microsoft now have more friendly terms after policy change, now includes third-party Microsoft tracking scripts, Natasha L Report.
  • billion dollar milestone: Go to TechCrunch+, Alex Check out Databricks’ news that it has reached a $1 billion annual run rate and what that means for its valuation.
  • magnetic attraction: A new round of capital lets Zenno Astronautics shine with its technology designed to move spacecraft using electromagnets, aria wrote.
  • more and more individual: Kenya’s shift towards protecting personal data will have some implications for entrepreneurship. Annie outlines what those might be.
  • More otherworldly action: LiveEO has received some new funding to further develop its big data approach to make raw geospatial data captured by satellites more useful, Ingrid Report.

How to do growth marketing during a recession

Yellow birds carry anvils.Growth Marketing During a Recession

Image Source: Mihaela Rossu / Getty Images

Last month, U.S. Treasury Secretary Janet Yellen said the economy was “in transition,” citing “we have a very strong labor market. It’s not a recession when you’re creating nearly 400,000 jobs a month.” “

Today, we learned that the U.S. added 528,000 jobs last month, and the unemployment rate has dropped to 3.5%, but for many in the tech industry, it’s an indiscriminate distinction: According to, there are 467 2 startups let go by 2022 with 64,518 employees.

Marketing can’t cure all the problems that plague a company, but it’s the easiest channel to make iterative changes and produce immediate results.

In his latest TechCrunch+ column, Jonathan Martinez said it’s time to “re-forecast, re-prioritize, and improve” strategies to shift key growth metrics like ARPU and LTV.

Through multiple examples, he shares several ways companies can forecast revenue using shorter time intervals, as well as exercises to help fine-tune the marketing stack.

“If there are new channels and major experiments, it’s best to put them on hold until the market recovers,” he suggested.

(TechCrunch+ is our membership program that helps founders and startup teams succeed. you can register here.)

big tech companies

  • Elon Musk and Twitter, Part 1,254: Twitter is a bit mean, so say Ivan, in response to Elon Musk’s counterclaim. It’s not fair to me to list it all – it would be better if you did it all yourself. Speaking of Twitter, Zach The social media giant has reportedly fixed a nasty little security bug.
  • Seat by the table: India doesn’t want to be left out of M&A deals, so it has some antitrust proposals designed to put the country on par with other regions, Manish wrote.
  • We are all “super”: Well, there are less than a hundred of us anyway. That’s how many influencers peeked at Meta’s new livestreaming platform Super, Aisha Report.
  • dizzy: Rebecca Discuss five points for the Tesla Web Roundup, also known as the Annual General Meeting. Unfortunately, some attendees had blisters on their boots.

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