A few years ago, there were two big names in the high-end smart light bulb game – Philips Hue, which uses a proprietary Zigbee bridge, and LIFX, works over Wi-Fi, no extra white plastic box required. (We all know how many people hate hubs and bridges for cluttering their smart home.) However, Zigbee-based Hue continues to be the face of smart lighting, while LIFX went into receivership earlier this year.
However, this is good news for LIFX customers and the smart home in general.in California Feit Electric has stepped in and snapped up LIFX from its bankrupt Australian owner Buddy Technology And said it would keep LIFX alive.
“Feit Electric will offer the current LIFX product suite and plans to expand the product line through innovation,” Dana Knight, Feit Senior Director of Global Marketing told edge in an email. She also confirmed that LIFX’s full line of products will continue to be produced and Feit will maintain and build the LIFX application and cloud platform. In addition, LIFX downlights will still be released this year, with new products planned for 2023.
LIFX started out as a promising smart home Kickstarter success story, known for selling high-quality, ultra-bright, color-changing light bulbs that connect directly to Wi-Fi and are compatible with Google Home, Amazon Alexa, and Apple HomeKit. Philips Hue was founded in 2012, the same year the company was full of ideas and quickly expanded into a variety of bulb shapes and strips, even developing a competitor to Nanoleaf’s light panels.
But in 2020, LIFX’s execution is seriously underwhelming.hardly any products LIFX was announced at CES that year public listed, light board disappeared, and we haven’t seen anything since. But with this purchase, we now know that new LIFX lights are on the way.
Feite Electric is a global lighting brand you may not have heard of but you probably own. It is a major supplier of nearly all types of light bulbs and fixtures, including smart bulbs that work over Wi-Fi. Its products can be found in stores like The Home Depot, Costco and Lowe’s. “Our strengths at Feit Electric are the robustness of our supply chain, our manufacturing acumen and our relationship with a long list of U.S. retail pillars,” Knight said — which should help address LIFX’s ongoing distribution issues .
Feit’s own smart home products will remain separate from LIFX, and Knight said the company will continue to develop both platforms (LIFX and Feit). “LIFX will continue to be its own product line, known for the great user experience a custom platform can achieve,” she said.
LIFX representative The acquisition was confirmed on the active LIFX Reddit forumover the past few months, many users have been complaining about cloud connectivity issues and expressing concern that their light bulbs are about to become obsolete.
The post assures existing customers that Feit Electric will continue to support LIFX product owners worldwide.”We hope this move by the brand will reassure users and customers who have been nervous about the continuity and continuation of the LIFX experience and ecosystem over the past few months,” the anonymous employee wrote. Feit’s Knight confirmed edge Most of the LIFX team based in Australia will continue to work with LIFX.
Although LIFX is known for quality products and has tried many innovations (there are This infrared night vision light, who can forget germicidal bulbs? ), the smart lighting market is far more saturated than it was when the company was founded 10 years ago.Amazon has hundreds of color-changing smart bulbs powered by Wi-Fi for far less than LIFX costs; its A19 Color Bulb $35. Melos will sell you one Four-pack $50 (Yes, they also work with HomeKit).
There’s also Matter, an upcoming smart home standard that promises to make every device work on every platform. That negates one of the LIFX’s main selling points: HomeKit compatibility. Knight confirmed that the plan is to support Matter in LIFX and Feit Electric products. “Like everyone, we’re working on which products might require hardware changes to support etc. Not all products are backwards compatible,” she said. “But we are aligned with the goals and mission of the project.”
But if LIFX’s fortunes are to revive, Feit will have to rely on the promised innovation frontier. While demand for Philips Hue’s pricey products shows interest in high-end smart lighting, it needs a solid platform and an innovative platform to support it.