According to from Business Insider. The new platform allows influencers to host live broadcasts, earn revenue and engage with viewers. The company has reportedly paid influencers between $200 and $3,000 to use the platform for 30 minutes. Super entered development at the end of 2020 and is currently being built by Meta’s new product experimentation team.
“Super is a small standalone experiment built from a New Product Experiment (NPE) and is currently being tested with a small group of creators,” a Meta spokesperson told TechCrunch in an email.
Business Insider reports that Meta recently contacted multiple creators asking them to try out new projects. The platform, which appears to have similar functionality to Twitch, is currently being tested with fewer than 100 creators, including tech influencer Andru Edwards and TikTok star Vienna Skye.
The platform currently operates on a tiered system, with viewers paying to access features included in the stream. Viewers can also leave tips for streamers. The report shows that creators pocket 100% of tips and revenue.
“Right now, it’s just the web,” a Meta spokesperson told Business Insider. “They’ve been quietly testing for about two years. The ultimate goal [of NPE projects] Eventually the next independent project will be created, which may become part of the Meta family of products. “
Meta’s early testing of Super comes as the company recently announced that Facebook will be shutting down its live shopping feature on October 1 to shift its focus to Reels. Two years ago, after a series of smaller trials and beta tests, live video shopping became publicly available on Facebook.Live-streaming shopping platform could end up being a big revenue generator for Facebook thanks to sales fees Apply at checkout.
Live shopping is becoming more and more popular in Asia, especially in China. However, with both Facebook and TikTok withdrawing their live shopping plans, general awareness and adoption of live video shopping by consumers outside of Asia still appears to be low.
However, early testing of Super suggests that Meta believes there is a market for livestreaming platforms for influencers and creators. Meta is still in early beta testing of the platform and may be adjusted based on feedback from creators.