Predictions from 16 tech leaders on hot trends in online services and the web


It is said that the well-known adage “what remains unchanged is change” originated from the Greek philosopher Heraclitus. While the term may be hundreds of years old, it’s easily used to describe the tech industry. Among technologies that could soon be revolutionary, most of us use one familiar primary technology every day: the web.

From Web3 and blockchain technologies that empower users, to new ways to explore and “experience” goods and services, to the growing government focus on protecting consumer data, the way we browse, shop and interact on the web​​​ Could be very different soon. Below, 16 industry experts from Forbes Technology Council Discuss the major trends they see appearing on the web in the next year or two, and why they will be so influential.

1. Highly personalized service across channels

Consumers increasingly expect Web and mobile services to be more than just a good front desk for traditional business. They expect a personalized, connected world where all channels are delivered in real-time, intelligent, and personalized ways. This has huge operational implications as complex businesses must disrupt the status quo and evolve to have a fully operational end-to-end technology stack to meet consumer demands. – Udiziv, Ernix

2. The Metaverse

Over the next year, I saw the metaverse beautifully woven into the core fabric of the Web. Both businesses and community-focused platforms such as social media will seek to improve the user experience by creating more immersive ways for users to understand and interact with the value proposition they offer. – Joel Ogonsola, Trim Development Technology Ltd


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3. Web3

Web3 is a game changer. With the advent of decentralized technologies such as blockchain, the Internet’s infrastructure, Web3, will be run by builders and users, rather than “gatekeepers” like search engines and social platforms that largely control the web today. This shift will change the way data is kept – from consumers providing data to access services, as we do today, to services providing data protection. – Sandeep Malhotra, MasterCard

4. Blockchain

A few changes are coming, but key among them is blockchain technology. As the world shifts towards fine-grained democratization enabled by technology, blockchain is a key enabler, empowering end users without the help of intermediaries. This power can be used not only for financial transactions but for any transaction – it enables transactions to be conducted discreetly, providing users with privacy, confidentiality and control over their data and its use at all times. – Vivek Sauria, Bergalillo

5. Enhanced Compare Shopping Tool

With inflation running rampant across almost every product category across the globe, I’m seeing more and more consumers compare shopping. It’s an obvious statement, but it will lead to more robust comparison calculators and techniques between sites that typically don’t offer these services. Comparisons aren’t just for other products within the same brand; users can also compare variables such as career or life achievements. How much do I value my time? Does this product provide joy and happiness? – Brad Redding, Eleva

6. Microtransactions to access content

I see a trend towards more microtransactions. Currently, the web is so siloed that few people can afford to subscribe multiple times to the premium content behind paywalls, paid newsletters, etc. Evolving towards bite-sized content where you will pay via micropayments (probably on top of crypto tracks) for one article you want to read or one video you want to watch, which will unlock quality content for the masses, and, Hope it will help to improve the right to know of ordinary people. – Nico Gillard, OXIO

7. New Personalization Strategies

As we witness the demise of third-party cookies, it’s clear that a new and improved personalization strategy must replace them. As a result, we’ll see new strategies for online personalization — especially in e-commerce — gain traction this year as companies aim to prioritize on-the-ground actions and real-time, displayed preferences over demographics. – Alexander Robike, beyond thought

8. AI-generated content

One trend is to use artificial intelligence to create personalized web content for individual customers. From shopping to support, this AI-generated web content will create an experience akin to having a personal concierge. Additionally, this trend will drive the growth of AI-driven chatbots and voice assistants, evolving the web into more conversational interactions rather than point-and-click interactions. – Gary Nakanerua, blueprint

9. “modifiable” software

“MOD-ifiable” software is a growing trend. In the gaming industry, developers have software frameworks (MODs) that allow them to add players, levels and worlds to their favorite games. MODs will also appear in cloud-based enterprise software. For example, the web-based MOD framework unlocks the ability to inject thousands of pre-built AI models and D3 vision components into popular applications such as business intelligence tools. – Mark Palmer, Taberke

10. Normative markets

The market will become regulated. Websites collect and share vast amounts of information and have the intelligence to customize the way they interact with you based on this data. Gone are the days when you had to figure out what you wanted and figure out where to get it. Instead, a robot (in your computer, phone or car) anticipates your needs, informs you and explains how to address them. – Ali Kahn, Bridge Line Digital

11. The creation of “meaning”

The infrastructure and industry standards of Web3, especially Metaverse, are starting to solidify. As the market matures from the “gold rush” phase, we will see a shift from direct wealth creation to “meaning” creation. Expect to see more brands create curated metaverse experiences designed to humanize the time viewers spend online, rather than simply increase it. – Lincoln Warren, impossible world

12. 3D visualization

3D visualization is becoming the biggest trend in the web world. As the Web becomes more accessible, users spend more and more time online. However, they require immersion (3D content) for deep perception. Services including Unity, PlayCanvas, and PixiJS will achieve this. ​​Using them, you can create stunning 3D graphics that turn your website into a fully digital world where anything is possible. – Slava Podmulny, Visartech Inc.

13. Passwordless Authentication

I want the World Wide Web to become more secure.Google, Microsoft and Apple pledge support FIDO standard 2023 will accelerate the availability of passwordless authentication and make it a modern standard. Then password management, weak passwords, credential phishing, and various password-based breaches will be a thing of the past. – Alexander Galkin, competitor

14. Gamification

Gamification could be a huge leap forward across all types of websites, as brands are desperate and are experimenting with innovative means to better engage with their customers. Those in catch-up mode will be forced to adopt basics like goals and rewards, leaderboards, etc., while leaders will start building cross-site, non-commercial, user-centric, secure gamified alliances with site-agnostic rewards . – Pramod Conandur Prabhakar, Pelatro PLC

15. More consumer data privacy regulations

More states will enact consumer data privacy protections. Europe’s General Data Protection Regulation and California’s California Consumer Privacy Act continue to pave the way for broader consumer data privacy practices, but virtual operations will continue to accelerate the need for these protections. Consumers want to know that their privacy is protected when using digital services, especially now that most people operate digitally. – Stephen Ritter, Mitech System

16. Raise accessibility awareness

Accessibility awareness will continue to grow from our client’s wish list, especially when we’re talking about the public sector and other highly regulated industries. Ensuring that professionals with disabilities have equal access to modern technology solutions is a major prerequisite for an inclusive, welcoming and compliant workplace. – Konstantin Klyagin, Redwick



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