Americans lose love for superhero movies, Disney blames pandemic for Marvel ‘fatigue’


While studios continue to make spinoffs, sequels, prequels, reboots, and remakes of superhero movies, no one is asking — each one seems more prominent than the last, look here, here, and here — and the American confrontation Enthusiasm is waning among caped men and women, a morning counseling survey established.

Polling data shows that “American adults’ enjoyment of the seemingly never-ending stream of superhero content continues to decline, even among self-proclaimed Marvel fans,” the report said. Between November 2021 and July 2022, the percentage of adults who say they like superhero movies dropped 5 percentage points, from 64% to 59%.

At the same time, the number of adults who dislike superhero movies increased by 5 percentage points, from 36% to 41%.Since the investigation was 2018.

Carol Danvers (Brie Larson, center) searches for the hidden alien Skrulls in “Captain Marvel.” (Photo: Marvel Studios)

Self-identified Marvel fans are still overwhelmingly committed to superhero movies at 82%, though that number is down 5 points from 87% in November. A third (31%) of fans said they were “a little fed up with so many people”. Notably, the number of Marvel fans who dislike superhero movies rose from 13% to 18%.

BoxOfficeMojo.com announced Sunday that Benedict Cumberbatch and Elizabeth Olsen's Marvel adventure

Benedict Cumberbatch – Elizabeth Olsen’s Marvel Adventure, Doctor Strange in the Mad Multiverse, was the first North American film. (Marvel Studios)

Morning Consult notes that the July investigation follows Marvel Studios president Kevin Feige Announce At San Diego Comic-Con, Phases 5 and 6 of the Marvel Cinematic Universe are planned. The announcement includes news of two Avengers movies set for release in 2025. The survey, conducted July 30-31 among 2,200 US adults, has a margin of error of ±2 percentage points.

The news comes amid a rare decline for properties owned by The Walt Disney Company: Many of Marvel Studios’ latest films, including Thor: Love and Thunder, are reportedly underperforming at the box office. “While the coronavirus pandemic and increased streaming options are certainly factors, the decline may be partly due to a noticeable increase in superhero fatigue among moviegoers.”

In a statement in late July Wall Street Journal, A spokesman for The Walt Disney Company blamed the coronavirus pandemic for the recent sluggish box office results. Before the pandemic, however, the data showed that Americans were experiencing “superhero fatigue,” countered Morning Consult.



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