- Jackie Aina launched a new line of candles on Thursday under her company Forvr Mood.
- One candle was named “Sòrò Sókè,” a rallying cry used against police brutality in Nigeria.
- Ina made a public apology on Friday after facing backlash and criticism online.
Jackie Aina and her lifestyle brand Forvr Mood She apologized for naming the candles in her latest collection after protesting slogans in Nigeria.
Aina, 35, and Forvr Mood issued an official statement on Friday Instagram The dispute among her fans was resolved this week. The Nigerian-American social media influencer rose to internet fame as a makeup artist on YouTube before branching out into lifestyle and homewares.
On Thursday, Aina released a set called “Owanby Collection. “
The collection includes a candle named after the Yoruba phrase “Sòrò Sókè”, which means “to speak aloud”.it was used to call for police brutality in nigeria #EndSARS campaign 2020. SARS stands for Nigeria’s Special Anti-Robbery Squad.
“As the brand owner of FORVR Mood, I understand our decision to seriously hurt members of my Nigerian community to name the candle Sòrò Sókè. We missed that and it will never happen again,” Ina’s Instagram The post reads. “Empowerment and respect are the spirit of FORVR and unfortunately this is not properly conveyed in the naming of the candle.”
“We take full responsibility and I acknowledge the seriousness of this error,” the statement continued.
The statement added that the sale and production of the candle Sòrò Sókè will cease.
“We take full responsibility and I acknowledge the seriousness of the error; for this reason, this candle will be withdrawn from the market and from production immediately,” the statement continued. “I apologize for the harm this has caused, and I thank you for holding us accountable. .”
Representatives for Aina and Forvr Mood did not immediately respond to Insider’s requests for comment.
Fans clamored for Aina online, with some accusing social media influencers of using protest slogans as aesthetic
After the series debuted, Aina started trending on Twitter as people discussed the candle’s name.One criticism launched by Aina is that she did not publicly support the #EndSARS movement until after SARS Disbanded in October 2020, NBC News report.
According to media reports, Ina shared a twitter thread This month’s infographic calls on the Nigerian government to bring justice to victims of SARS-related violence.Five days later, she also shared another post about exercise Instagram.
— Lady Candle (@jackieaina) October 11, 2020
“This Jackie Aina situation really reaffirms why influencer culture can never be ethical. It depends on marketing and selling products. So yeah, it makes sense to glorify your culture in that regard to sell candles, “one person Tweet.
other Add to: “I didn’t know much about Jackie Aina and everything she did with Soro Soke as a candle until I saw someone saying it was the equivalent of someone putting ‘I can’t breathe’ on a candle. It was disturbing.”
One person pointed out that Nigerian citizens were killed during the protests.
“Jackie Aina, a Nigerian in the diaspora, thought it wise to name her candle Soro Soke; the term was formed during the #EndSARS protests. During that period, hundreds of Nigerians Youth being beaten and shot because they want a better country,” they said Tweet.
Aina is outspoken about inclusion and diversity and has called out brands and companies in the past
Some online users also famous In the past, Aina has used her platform to highlight the lack of diversity in the beauty and fashion industries.
In June 2020, Ina spoke out against clothing brands such as Fashion Nova for being “silent” about police brutality and other aspects affecting the black community.She also called on cosmetic brands like KKW Beauty “dismal” Concealer Collection for March 2018.
NBC News reported that Aina appealed to makeup brand Too Faced in 2018 for its limited shade range, which later led to the brands collaborating to create deeper shades.